Bridgette Tuckfield
A writer, cognitive semiotician, and former analyst, I design and implement effective systems--whether that be of words, software, or business processes. I've worked for clients ranging from brokerage firms to the Prime Minister of Haiti.
Above all, I write.
My professional background is in writing and tech consulting, with an educational background in linguistics and a master’s degree in cognitive semiotics. In this master’s degree, I focused my research on immersion in narrative due to my fascination with resonance in messaging -- or in other words, what works in reaching people, and why, and how, and then making it happen.
SKILLS
Technical
Microsoft Office
Adobe Creative Suite
Articulate Storyline
Salesforce.com
Mac and PC operating
R statistics software
PsychoPy
Final Cut Pro
Personal
Writing and editing
Project management
Training
Reporting
Business intelligence
Systems integration
Documentation
Analysis
LANGUAGES
English (Native speaker)
Danish (Intermediate speaking, advanced written)
French (Formerly intermediate but it's been a few years)
WORK EXPERIENCE
Copywriter at Charles Schwab
Austin, TX; 2017 - present
At Charles Schwab, a bank and brokerage firm, I am part of their in-house agency where I work with art directors, content strategists, and account teams to concept, write/develop, and execute communication materials for clients.
Duties include:
· Promotional campaigns and advertising
· Websites and web content
· Brochures and informational one-pagers
· Invitations and other personalized messaging
Copywriter/Editor/Proofreader at EIVA a/s
Skanderborg, Denmark; 2016 - 2017
At EIVA, a Danish offshore engineering company, I was part of the Marketing department and responsible for writing and reviewing English texts, as well as helping to coordinate e-learning training for customers. My responsibilities included:
Writing copy for external communications, social media posts, and other marketing materials
Gathering requirements from Marketing, IT, and Sales and translating them into written pieces such as press releases and job advertisements
Writing/editing training courses and technical manuals
Senior Analyst at Accenture
San Francisco and various other locations; 2012 - 2014
In all projects, analysts are expected to learn a diverse range of skills quickly and professionally. In addition to analysis and solution design, I was often responsible for being the first point of contact for clients ranging from an LA investment firm to the Prime Minister of Haiti. I also designed training manuals, managed training, ran data cleaning and testing teams, and documented requirements.
Some key clients and a brief overview of my various responsibilities are detailed here:
Investment Firm: Designed and deployed global training; helped drive global standardization of investment processes
Government of Haiti: Redesigned and implemented social assistance program; redesigned and deployed Prime Minister’s program for tracking government projects; assisted in documenting current NGOs operating in the country
Health Services Firm: Defined and documented requirements and transformed them into user journeys; designed and deployed training
Staff Writer at BYU Magazine
Provo, UT; 2010 - 2011
Staff writers for BYU Magazine are expected to pitch, research, and write articles for a quarterly edition with a distribution of a quarter-million. They also serve as substantive and copy editors for one another’s articles to ensure professional production. As a staff writer, my primary responsibilities included the following:
Acquired and conducted interviews
Wrote and edited articles and features
Managing Editor at The Grid
Provo, UT; 2010 - 2011
Driven by a love of writing and culture, I started and helmed a local arts-and-culture magazine in my college town of Provo Utah. I was ultimately responsible for the successful production of The Grid.
Key accomplishments:
Assembled and edited all articles and features for final print editions
Acquired the funding for print editions via grants
Developed and carried out promotion strategies
Researched, interviewed for, and wrote certain features
EDUCATION
BA Linguistics with minor in Editing
BYU (2011)
MA Cognitive Semiotics
Aarhus University (2017)
More questions? Find or contact me at the links below.